Bad Monkey Popcorn🍿

01 — Project details

This project includes 6 pieces of graphic design marketing🖥️

- Amazon collab IG post

- Original flavour mini bag design/text

- TD Place soccer ticket giveaway

- Heat N' Eat bags (usage banner)

- Caramel bag backside design

- Product benefits banner

02 — Creative process

My philosophy was to make each piece easier to understand at a glance👀

I simplified the visual hierarchy, shortened the copy, and used clearer imagery.

All this so our audience could quickly understand our offerings and make easy, informed purchases.

Less friction

+ Stronger messaging

= Clearer path from attention to action

03 — Results

These new creatives gave Bad Monkey a clearer & more consistent means of communicating product benefits across;

1. Packaging

2. Social media

3. Promotional campaigns

In the period following the introduction of these new assets, notably stronger engagement and sales were recorded..